Purchasing Power of African Consumer Markets

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Individual purchasing power (GDP-per-capita) is a means to compare the strength of consumers across African markets.  The World GDP-per-capita falls just above $10,000.00.  South Africa is on par with this at $10,200 GDP-per-capita.

The global middle class, according to Goldman Sachs, has purchasing power ranging from $6,000 to $30,000.  One African country, Equatorial Guinea, falls well above this at over $36,000 GDP-per-capita.  Another twelve African consumer markets fall within the global middle class, including Botswana, Namibia, Angola, and Gabon.

The following table lists individual purchase power (GDP-per-capita) for African economies.

Country Individual Purchasing Power
Algeria $7,000
Angola $8,900
Benin $1,500
Botswana $13,100
Burkina Faso $1,200
Burundi $300
Cameroon $2,300
Cape Verde $3,400
Central African Republic $700
Chad $1,600
Comoros $1,000
Congo, Democratic Republic of the $300
Congo, Republic of the $4,100
Djibouti $2,800
Egypt $6,000
Equatorial Guinea $36,600
Eritrea $700
Ethiopia $900
Gabon $13,900
Gambia, The $1,400
Ghana $1,500
Guinea $1,000
Guinea-Bissau $600
Haiti $1,300
Kenya $1,600
Lesotho $1,700
Liberia $500
Libya $15,200
Madagascar $1,000
Malawi $900
Mali $1,200
Mauritania $2,100
Mauritius $12,400
Morocco $4,600
Mozambique $900
Namibia $6,400
Niger $700
Nigeria $2,400
Rwanda $900
Sao Tome and Principe $1,700
Senegal $1,600
Seychelles $19,400
Sierra Leone $900
Somalia $600
South Africa $10,100
Sudan $2,300
Swaziland $4,400
Tanzania $1,400
Togo $900
Tunisia $8,000
Uganda $1,300
Zambia $1,500

Source: The World Factbook by the Central Intelligence Agency (CIA)

Note: Data in developing countries is often estimated, not available,  or not current as of this year.  Therefore, this data should be considered based on these limitations.

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